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Palm Springs Hospitality Association

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Connect. Learn. Lead.
PSHA’s events are where ideas are exchanged, deals are made, and relationships are built. From our monthly luncheons to networking mixers and panel discussions, there’s always a reason to show up.

Please join us at the PSHA April Luncheon
Thursday, April 16th, 2026
11:30 AM – 12:00 PM Registration & Networking
12:00 PM – 1:00 PM Lunch & Featured Speaker
Saguaro Hotel
1800 E Palm Canyon Dr, Palm Springs, CA 92264
Complimentary parking available
Featured Speaker Daniel Meier
Deputy Director of Aviation for Marketing and Air Service at Palm Springs International Airport.

PSHA is excited to announce Daniel Meier, Deputy Director of Aviation, Marketing & Air Service at Palm Springs International Airport, as the headline speaker for the April Palm Springs Hospitality Association luncheon. Daniel will provide an inside look at the airport’s strategic push to expand air service and elevate its marketing efforts.
As passenger demand continues to grow, PSP is actively working to attract new airlines, increase flight frequencies, and open new nonstop routes that strengthen the region’s connectivity to key domestic and international markets. Daniel will share how targeted marketing initiatives, airline partnerships, and data-driven route development are positioning PSP for sustained growth.
For hospitality leaders, the message is direct: more seats and better connectivity mean more visitors, longer stays, and stronger revenue potential. This keynote offers valuable insight into how PSP is competing for air service, what markets are being prioritized, and how the hospitality community can align with these efforts to maximize impact.

Sponsored Speakers
Ron deHarte
We’re pleased to welcome Ron deHarte as our special sponsored speaker, who will share exciting details about the upcoming Marilyn 100 Celebration Weekend honoring Marilyn Monroe. Ron will give PSHA Lunch guests an insider’s look at the festivities, highlights, and the much-anticipated world-record attempt planned for the celebration in Palm Springs. It promises to be an engaging and lively preview of this extraordinary event—one you won’t want to miss.

Franchesca Forrer
We’re pleased to welcome Franchesca Forrer from the Blue Zones Project Palm Springs, who will share how this exciting community initiative is helping make Palm Springs a place where people can live better, longer, and healthier lives. Franchesca will highlight how the project brings together local organizations and residents to make healthy choices easier and strengthen overall well-being in our community.

 'Meet The Biz' Promotional Sponsors:
BeaconPath will be available to answer questions about the new PSHA Member Healthcare Benefit Partnership.

Register here - Admission: Free for PSHA Members | $50 for Non-Members
Registration is required. No walk-ins will be accepted.
 
Complimentary Parking: available on-site 
We look forward to seeing you there.

Speakers Panel for PSHA Members:
Business Defense Speaker Panel
The Palm Springs Hospitality Association (PSHA) is bringing together a select group of experienced professionals for a focused Business Defense Speaker Panel designed specifically for hospitality operators.
Restaurant, lodging, and retail leaders are navigating a rapidly changing business environment—from hiring and retention challenges to legal exposure, compliance pressures, rising operating costs, and the growing role of brand identity in driving both revenue and recruitment. This panel will offer practical, current perspectives from experts who work with these issues every day.
The discussion will feature one professional from each of the following areas:
• Financial Advisory
• Employment Law
• Branding & Marketing
• Insurance
• Human Resources
Rather than a traditional lecture, this will be an interactive conversation. 
Sign up today and be part of the conversation! 

Space is limited — FREE to PSHA Members
Register Now!
Monday May 4th , Check-in 3:30PM
Welwood Murray Memorial Library - 
Cornelia White Room
100 S. Palm Canyon Dr
Free for PSHA Members.
Tickets are limited! 


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PSHA Board BoArd of Directors Meeting Schedule:

  • April 9th, 2026 / 11AM-1PM
  • May 7th, 2026 / 11AM-1PM
  • June 11th, 2026 / 11AM-1PM
  • July 9th, 2026 / 11AM-1PM
  • September 10th, 2026 / 11AM-1PM
  • October 8th, 2026 / 11AM-1PM
  • November 12th, 2026 / 11AM-1PM

Las Casuelas,
222 S Palm Canyon Dr, Palm Springs

PSHA Members are welcome to attend the Board of Directors meeting, but must reserve a seat at least one week in advance. The lunch cost to attend the Board of Directors Luncheon/Meeting is $40 per person. (Billed separately)

"PSHA" is a 501(c)6 non-profit organization;

Federal Tax ID #33-0422907

Voicemail: (760) 835-4957

Address:
P.O. Box 4507
Palm Springs, CA 92263

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