The Future of Tourism: How Visit Greater Palm Springs Supports Our Hospitality Community

PSHA Luncheon:  Thursday, October 15th, 2026.

Hosted by PS Underground
1700 S Camino Real, Suite 2, Palm Springs, CA 92264
11:30AM - 1PM

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Hear the successes and what is ahead and how VGPS is helping shape the future of tourism across the Coachella Valley. It’s an opportunity to better understand the resources available to our industry, the challenges and opportunities ahead, and how we can all play a part in keeping Greater Palm Springs a vibrant, competitive and welcoming world famous destination.

Join Visit Greater Palm Springs for an inside look at the work happening behind the scenes to attract visitors, grow tourism and strengthen our hospitality industry. From destination marketing and major tourism programs to workforce development, air service, research and new opportunities for our local businesses, VGPS plays a much bigger role than simply promoting our destination. 

Come hear what’s next for tourism in our valley, connect with fellow hospitality professionals and enjoy an unforgettable setting at PS Underground.

And we’re taking the conversation somewhere special. PS Underground will host us for this engaging presentation, as VGPS brings their informative Palm Springs perspective on hospitality and tourism development to the afternoon.

We are also excited to announce for the October PSHA Lunch a Sneak Peek at What’s Coming to PS Underground. We will be opening the day by welcome Michael Fietsam from PS Underground to share what’s coming this fall at one of Palm Springs’ most unique and talked-about experiences. From exciting upcoming programs to what’s new and next, Michael will give us an inside look at what PS Underground has in store.

Come hear what’s happening, get inspired and discover why there’s always something exciting around the corner at PS Underground!
Join us for an amazing presentation to kick off the Palm Springs season in style!

FOR MORE INFORMATION CLICK HERE!