Please join us at the PSHA June Luncheon

PSHA is very excited to welcome Lisa Vossler Smith, CEO of Modernism Week, as the keynote speaker for our June PSHA Luncheon at the iconic Avalon Hotel Palm Springs. Lisa has been instrumental in transforming Modernism Week into one of the most recognized cultural and tourism events in the country, attracting more than 100,000 guests annually and generating over $68 million in economic impact for the region. From volunteering during the organization’s earliest days in 2005 to leading it today as CEO, Lisa brings a unique perspective on destination branding, tourism growth, community collaboration, and creating experiences that keep visitors coming back year after year for the different Modernism events throughout the year.This will be a timely and insightful conversation for anyone invested in the future of Palm Springs hospitality, tourism, and business. Lisa’s leadership story, industry knowledge, and firsthand experience building a globally recognized event right here in our community make this a luncheon you won’t want to miss.

Thursday, June  18th, 2026 

11:30 AM – 12:00 PM Registration & Networking
12:00 PM – 1:00 PM Lunch & Featured Speaker

Avalon Hotel in the Presidio Ballroom
415 S Belardo Rd, Palm Springs, CA 92262
Valet parking available.

REGISTER HERE

Registration is required. No walk-ins will be accepted.  

Sponsored Speakers

We are also thrilled to welcome Michael Shaw, Artistic Director of Dezart Performs. Michael will share an exciting look at the theater company’s upcoming season, current summer renovations, and the remarkable new chapter for Dezart Performs with the acquisition of the iconic Albert Frey-designed church, which will become the organization’s new permanent home. Known for bringing bold, award-winning productions to Palm Springs, Dezart Performs continues to elevate the city’s arts and cultural landscape, and this conversation will offer a rare behind-the-scenes glimpse into the vision, growth, and future of one of our community’s most celebrated creative organizations, continuing the trajectory of Palm Springs as a world-class destination for arts, culture.

We’ll also hear from Kelly Poirier of BeaconPath, the provider of the PSHA Healthcare Network available to all PSHA Members. Kelly will share updates and insights on employee benefits, healthcare affordability, and smart cost-containment strategies designed to support hospitality businesses and their teams.