Please join us at the PSHA February Luncheon 

Thursday, February 19th, 202611:30 AM – 12:00 PM Registration & Networking
12:00 PM – 1:00 PM Lunch & Featured Speaker
To be held at Boozehounds Palm Springs2080 N Palm Canyon Dr, Palm Springs, CA 92262

Featured Speaker 
Bob McCauley, General Manager of NBC Palm Springs
And the NBC Production Team

Bob McCauley offers a rare, behind-the-scenes look at how local media really works—and how it can work smarter for the Palm Springs hospitality community. 

As Senior Vice President and General Manager of NBC Palm Springs, Bob leads one of the region’s most influential media platforms, backed by decades of experience at major Los Angeles stations including Univision, Fox 11, and KCOP, as well as deep roots in the advertising world.

At the February PSHA Luncheon, Bob joined with Thalia Farrell Hayden, a veteran journalist, author, and founder of ON CAM Coaching who knows how to command a room and connect with an audience. People will be excited to hear from her because she brings honest insight, media expertise, and a compelling personal story that inspires confidence and clarity on and off camera. the perfect duo.

They will pull back the curtain on how stories are selected, what actually drives media decisions, and how meaningful partnerships between hospitality and media are built. Expect candid insight, practical takeaways, and a clearer understanding of how local media can support and elevate Palm Springs as a destination.

This is a straightforward, no-fluff conversation with the people shaping the region’s media narrative—and a must-attend for anyone serious about the future of Palm Springs hospitality and how it is represented in the local media.

Sponsor Speakers 
David Perry
We are pleased to announce that David Perry, founder and CEO of David Perry & Associates and award-winning author and communications leader, will be our lunch sponsor speaker at the upcoming PSHA speakers luncheon. 
With decades of experience shaping strategic communications, public relations, and storytelling across international and civic platforms — and a celebrated career that includes seminar leadership and bestselling work — David will bring insight, clarity, and forward-thinking ideas to our event.
 
 'Meet The Biz' Promotional Sponsors:
BeaconPath will be available to answer questions about the new PSHA Member Healthcare Benefit Partnership.
Canyon Print & Sign, discuss with the proffesssionals about high-quality products curated to elevate your business toward success.
 
 
Admission: Free for PSHA Members | $50 for Non-Members
Registration is required. No walk-ins will be accepted.
 
Parking: Complimentary available on-site. 
We look forward to seeing you there.