Palm Springs Hospitality Association April Luncheon

Thursday, April 16th, 2026

11:30 AM – 12:00 PM Registration & Networking
12:00 PM – 1:00 PM Lunch & Featured Speaker
Saguaro Hotel1800 E Palm Canyon Dr, Palm Springs, CA 92264
Complimentary parking available

Featured Speaker Daniel Meier
Deputy Director of Aviation for Marketing and Air Service at Palm Springs International Airport.

PSHA is excited to announce Daniel Meier, Deputy Director of Aviation, Marketing & Air Service at Palm Springs International Airport, as the headline speaker for the April Palm Springs Hospitality Association luncheon. Daniel will provide an inside look at the airport’s strategic push to expand air service and elevate its marketing efforts.

As passenger demand continues to grow, PSP is actively working to attract new airlines, increase flight frequencies, and open new nonstop routes that strengthen the region’s connectivity to key domestic and international markets. Daniel will share how targeted marketing initiatives, airline partnerships, and data-driven route development are positioning PSP for sustained growth.

For hospitality leaders, the message is direct: more seats and better connectivity mean more visitors, longer stays, and stronger revenue potential. This keynote offers valuable insight into how PSP is competing for air service, what markets are being prioritized, and how the hospitality community can align with these efforts to maximize impact.

Sponsored Speakers

Ron deHarte
We’re pleased to welcome Ron deHarte as our special sponsored speaker, who will share exciting details about the upcoming Marilyn 100 Celebration Weekend honoring Marilyn Monroe. Ron will give PSHA Lunch guests an insider’s look at the festivities, highlights, and the much-anticipated world-record attempt planned for the celebration in Palm Springs. It promises to be an engaging and lively preview of this extraordinary event—one you won’t want to miss.

Franchesca Forrer
We’re pleased to welcome Franchesca Forrer from the Blue Zones Project Palm Springs, who will share how this exciting community initiative is helping make Palm Springs a place where people can live better, longer, and healthier lives. Franchesca will highlight how the project brings together local organizations and residents to make healthy choices easier and strengthen overall well-being in our community.

 'Meet The Biz' Promotional Sponsors:
BeaconPath will be available to answer questions about the new PSHA Member Healthcare Benefit Partnership.